Why flat zipper pouches sell in sets
A flat zip pouch is the most reusable format in this catalogue: it is the one customers keep and repurpose rather than discard, which is exactly why it works as a branded item as well as packaging.
It also sells in assortments. Because the construction is settled, a set of sizes or prints off one approved pattern is a fabric and artwork decision rather than several separate developments.
The zip is the product
On a pouch this simple, the zip is most of the perceived quality. Tape, slider and pull are three separate decisions, and a cheap zip undermines good fabric faster than any other single component.
Run it repeatedly on a packed sample. A custom pull is also one of the cheapest ways to make a plain pouch feel deliberately branded — worth considering before adding print.
Specifying a set rather than a size
If the programme is an assortment, send the packed contents for each size rather than scaling one pouch up and down, and approve the colours or prints together as a family.
Sets that are approved one item at a time frequently look correct individually and mismatched on the shelf.
